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WIP Journal

WIP Journal


Merrylin is one of the most recognisable faces in the Indian fashion industry. With campaigns for Bodice, NorBlackNorWhite, adidas Originals and a dreamy signature aesthetic, she’s garnered a huge social media following. 

Signed by youth-led, alternative agency A Littly Fly, who are hoping to democratise and change fashion imagery, one frame at a time, Merrylin has quickly become one of the most sought-after models in the industry. Her IG feed is a dive into deep, soulful blues, hazy beiges, wrinkled white sheets and moody black and white depictions of everyday objects and spaces. She styles herself in minimal, angular looks with sharp layering and a keen sense of colour theory⁠—a lot of her images are self-taken. The pandemic and consequent lockdowns have led to indoor, self-directed shoots becoming the norm⁠—a lot of models are now also becoming stylists and photographers. Merrylin’s been at it a while, though. 

As a multi-faceted online personality, she’s also taken up conscious buying practices to minimise waste. A lot of her fits are thrifted and repeated, a move-away from the ‘Fashion Nova’ creators with a new fast-fashion buy in each image. Our community manager, @roychuu chatted with Merrylin about some of her favourite summer pieces, Y2K outfits and what she’s been upto during quarantine.

Read the conversation:

Roychuu: What is something not many people know about you or that you wish people knew about you?

Merrylin:  I am super determined and driven, once I make up my mind on something I don’t stop until the plan has been put into action to achieve it. It becomes an obsession!      

R: Tell us your favourite travel story. 

M: There are way too many favourite stories to choose from, it's not just the place but how that specific place and time made me feel that makes it memorable. Cruising in Halong bay with my partner & another friend was one of them, we did absolutely nothing but maybe drink a little more than I usually do but it was the company and the environment which made it special. Egypt would be another highlight,  just the place, sunrise hot air balloon ride and just the warmth of the people. 

Image credits: Merrylin Boro


R:  What’s the last image in your camera roll? / What’s the last text you sent? (send us a screenshot).

Image credits: Merrylin Boro

Last text was to my bff who wanted a momo chutney recipe.


R: Share your favourite Y2K celebrity outfits. 

M: Justin Timberlake in the Canadian tuxedo, Devon Aoki in TheFast and the furious & everything Gwen Stefani.

Image credits: Google Images

R:  Please share your 5 favourite tunes right now.

M: haven’t been listening to a lot of music lately other than Classical music, so the new Alexis FFrench album  & Bach, Rachmaninoff, Debussy.


R: Share with us your favourite recipe or any TV shows, movies, podcasts, youtube channels that you love or 5 social media accounts you follow religiously.

M: I mostly watch crime shows or documentaries, Mind Hunter, Unbelievable,The trials of Gabriel Hernandez, Broadchurch, Shetland.

Podcasts - Here’s the Thing, Business Wars,Girlboss Radio, The Pitch


R: In your opinion, what are some changes coming to the fashion industry in the post-CoVID world?

M: I think that behaviour in spend will change as priorities have shifted and people will be more thoughtful of purchases making sure that what they buy can be used in several ways.

R: 3 pieces in your wardrobe you can’t live without and why.

M:  White ribbed tank, it looks good with anything and everything.

Pair of gold hoops, without it I feel naked

Vintage Fendi baguette.

R:  What are 3 things you look for in brands today and 3 brands you’re loyal to.

M: I look for what a brand stands for, their sustainability and ethical practices. 

R:  Please share a meme, quote or a phrase with our audience that gives you hope and helps you see the brighter side.

M: It may not speak to everyone but for me, this gives me hope

 Philippians 4:6-7 Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.       

R: Thank you for participating! Lastly, any brand / person / project / charity you’d like to shout out?

M: There are so many people doing such amazing work during this crisis but definitely shoutout to “One family Campaign” that is helping raise funds to feed and get migrant families back together throughout the country. Founded and run by Jasper & Megan Reid (Instagram @onefamilyindia).

Banner image credit: Indra Joshi

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